Niko, the ex-street dog that inspired several collections of clothing and accessories for ODEL’s ‘Embark’ label is depicted as a spy in an exciting new collection was presented at a colourful fashion show on Saturday, 11th February 2012 at 6 the Atrium Lobby of the Alexandra Place store.
A unique feature of the event, ODEL’s first fashion show for the year, was that winners of Embark’s ‘Be a Pashionable Person’ campaign of 2010 were among those who walked the ramp at the fashion show with their dogs. Several other dog lovers and their adopted dogs joined them on the catwalk.
The collection comprises of Men’s, Ladies and Kids T shirts, clothing and accessories. New additions include slippers for kids, car accessories, a range of glow-in-the dark wrist bands, new styles of T shirts with crew necks, V necks and polos, and drape vests and jackets for ladies. For those who fancy themselves as Bond girls, the range offers Boyfriend shorts with slogans which convey just the right measure of attitude.
